Digital Marketing Account Executive

Company: SPECTRUM
Location: Dayton
Posted on: August 6, 2022

Job Description:

Spectrum Reach () grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
Manager, Advanced Advertising Sales - Ad Sales (Digital)

Spectrum Reach is looking for a dynamic Manager, Advanced Advertising Sales to inspire and drive Digital revenue in our Cincinnati and Dayton media market.

WHAT YOU'LL DO---

The Advanced Advertising Manager will be responsible for business development and driving sales for Local digital business and Advanced Advertising campaigns. They will serve as the Digital Sales Champion. Will develop and manage strategy as well as, the go-to-market plan for Digital solutions within the local market. Assists with prospecting strategies in partnership with Local Sales Managers and Account Executives. Supports LSM's and AE's by attending sales presentations and assisting in Advanced Advertising sales proposals. They will work with market managers and Account Executives to identify key accounts and growth categories for digital opportunities.
The Manager, Advanced Advertising serves as a Digital Sales Champion developing and driving revenue growth for Digital and Advanced Advertising media sales.
Responsible for driving Digital revenue across Local and Regional sales teams and developing new business opportunities.
Products and platforms sold include but are not limited to OTT/Streaming, VOD, Search, Online Video and Display.
Serve as an expert on the state of Digital Media and Advanced Advertising concepts. Will follow trends, emerging technology, competitive landscape, etc. and communicate complex topics to the agency/advertiser community.
Provide marketplace, customer feedback and requirements on emerging Digital and Advanced Advertising trends to Product, Sales Planning, Production, Operations, Marketing, and Account Planning. Must be able to articulate challenges and be proactive about recommending solutions with the purpose of driving sales.
Assist in campaign management and execution of existing campaigns in coordination with planning and operations teams. Provide insight into future needs.

WHO WE ARE---
Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusuam with their customers. You can learn more about us at .

WE'RE LOOKING FOR---
This position requires the ability to interact professionally with various groups and organizations.
Must be able to develop a strong knowledge base of products, features, and services and understand how our customers use them.
Willing to travel frequently, based on client needs
Digital Sales experience required, traditional and television media sales experience a plus
Must be organized with the ability to handle multiple projects simultaneously. Must be able to prioritize and complete specifics tasks effectively.
Must develop strong relationships with buyers, divisional staff, operations, and agencies.


EDUCATION
Bachelor's degree in marketing or related field, or equivalent combination of education and work experience.

Related Work Experience
Leadership experience (2 + yrs)
Proven track record of business development (2 + yrs)
Digital or Advanced Advertising Sales Experience (2 + yrs)
Expertise in advanced advertising, data-driven media, programmatic media and digital advertising (2+ yrs)
Driving is a requirement for this position. Must possess and maintain a valid Driver's License and safe driving record
SAS235 305251-1 305251BR

Keywords: SPECTRUM, Dayton , Digital Marketing Account Executive, Advertising , Dayton, Ohio