Marketing Content Specialist
Company: Crown Equipment Corporation
Location: New Bremen
Posted on: August 7, 2022
Job Description:
Marketing Content SpecialistLocation: New Bremen, OH, US,
45869
Company Description: Crown Equipment Corporation is a leading
innovator in world-class forklift and material handling equipment
and technology. As one of the world's largest lift truck
manufacturers, we are committed to providing the customer with the
safest, most efficient and ergonomic lift truck possible to lower
their total cost of ownership. Primary Responsibilities
- Write, edit and repurpose content to produce search optimized
copy for virtually any marketing project including domestic and
international brochures, customer case studies, product collateral,
social media, crown.com, branch web sites, intranet, email
campaigns and various other Marketing and PR projects.
- Work cross-functionally with Marketing Project Specialists, and
diverse internal and external teams in the content development
process.
- Collaborate with teams to determine copy direction of marketing
and advertising programs.
- In conjunction with other content development personnel,
develop and utilize a content management database to efficiently
generate content with consistent voice and tone.
- Obtain leads, work directly or through other designated
resources to pursue leads and secure customer commitment for
customer results projects.
- Conduct interviews, develop customer results story content,
video scripts and crown.com content to support the project.
- Work with Project Specialists to coordinate supporting project
resources, obtain appropriate approvals and launch to the sales
organization and on crown.com.
- Create and distribute monthly status reports to marketing and
sales management as appropriate.
- Produce content for and maintain the Crown Blog, creating an
annual content calendar to support the posting schedule.
- Provide recommendations for integration of blog content with
crown.com and other marketing campaigns and programs.
- Proofread and edit content produced by the Marketing
Departments, including collateral, publications, letters, web copy
and various product marketing projects. Qualifications
- Bachelor's degree in Communications, Writing, Journalism,
English, Marketing or related field, along with 2-4 years of prior
experience developing content for media, marketing or public
relations.
- Good verbal and written communication skills are required and
knowledge of AP Style preferred.
- Must be able to conduct research, interpret source material,
write for diverse audiences and communicate concisely on technical
as well as promotional subject matter.
- An understanding of interactive marketing, paid and organic
search and search engine marketing is preferred.
- Strong organizational and project management skills are a
plus.
- Direct personal contact with internal and external sources is
preferred.
- Writing samples are requested. Work Authorization: Crown will
only employ those who are legally authorized to work in the United
States. This is not a position for which sponsorship will be
provided. Individuals with temporary visas or who need sponsorship
for work authorization now or in the future, are not eligible for
hire.
No agency calls please. Compensation and Benefits: Crown offers an
excellent wage and benefits package for full-time employees
including Health/Dental/Vision/Prescription Drug Plan, Flexible
Benefits Plan, 401K Retirement Savings Plan, Life and Disability
Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and
much more.EO/AA Employer Minorities/Females/Protected
Veterans/Disabled
Job Segment: SEM, Interactive Marketing, Online Marketing, Product
Marketing, PR, MarketingApply now -
Keywords: Crown Equipment Corporation, Dayton , Marketing Content Specialist, Advertising , New Bremen, Ohio
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