Product Manager - Supplies (hybrid/remote)
Company: Avery Dennison
Posted on: January 16, 2022
Avery Dennison (NYSE: AVY) is a global materials science company
specializing in the design and manufacture of a wide variety of
labeling and functional materials. The company's products, which
are used in nearly every major industry, include pressure-sensitive
materials for labels and graphic applications; tapes and other
bonding solutions for industrial, medical, and retail applications;
tags, labels and embellishments for apparel; and radio frequency
identification (RFID) solutions serving retail apparel and other
markets. Headquartered in Glendale, California, the company employs
more than 30,000 employees in more than 50 countries. Reported
sales in 2020 were $7.0 billion. Learn more at
This position is responsible for leading the implementation of
supplies' (consisting of labels, tags, ribbons, and RFID labels)
marketing strategies, collaborating with Commercial, Market
Development Managers, and Label Solutions engineering teams to
identify and bring to market new supplies products while driving
the sale of supplies products around the world for the
Identification Solutions Division's target markets. Supplies are a
key component of the overall product categories which also include
printers, RFID inlays, devices, software and integrated end-to-end
solutions comprised of all key components.
At the direction of and in collaboration with the Senior Supplies
Product Manager, the position initiates, drives, and oversees the
implementation of internal and external activities that assist the
organization in maximizing sales growth and profit contribution.
This role manages the day-to-day requirements of assisting sales
and estimating with quoting custom supplies.
The Supplies Product Manager recommends new products for focus
market segments and works with the Engineering teams to bring the
products to market on schedule. Additionally, they provide all the
needed information and training to ensure that the sales team can
successfully sell. The role also supports sales efforts as the
solutions expert, at times in person, to develop large customer
opportunities and assist in closing business.
Strategy and Implementation
Provides recommendations on product positioning versus competitive
products, provides product development insights, product service
programs, pricing guidelines, and profitability targets.
Identifies, defines, selects and prioritizes new product
Develops knowledge to understand market trends and identify
opportunities in product technology in order to craft effective
Creates and maintains analysis of the market with a focus on market
trends, market size, competitive solutions and positioning, market
share and customer needs for the product portfolio.
Collaborates with the Label Solutions engineering R&D team,
leads the identification of new supply products for development by
R&D that will enable growth in target Identification Solutions
Division's market segments.
Conducts competitive product assessments and develops new product
or product positioning strategies to compete.
Manages TFS supplies products and provides day-to-day support to
commercial and estimating teams.
Works with the pricing department on the supplies portion of a
Collaborates with Commercial, Market Development Managers,
Operations and Procurement teams on forecasting of supplies and
Product Launches and Support
Plans product launches while leading an implementation team that
organizes the internal and external activities necessary for a
smooth introduction of new products.
Coordinates communication and promotional campaigns (i.e.
product/segments literature, trade shows, brochures, PR in
magazines, internal/external newsletters, sales actions, sample
Partners with Commercial and MDM teams to develop a pipeline of
growth opportunities, representing both customer specific new
product opportunities and products. Ensures that new products are
introduced professionally, driving appropriate positioning,
pricing, sales materials, promotions and accompanying services
through clear and complete launch packages and training
Coordinate process with commercial, MDM and operations for non RFID
and RFID supplies forecast.
Define and drive short and mid-term product plans and longer term
product roadmaps by defining, developing and introducing new and
upgraded products for the market in order to meet market needs.
Bachelor's degree required.
5+ year's business experience in technical sales, product
management, marketing of labels or associated products, or other
directly related experience.
Experience with product development, product commercialization, and
Strong ability to collaborate as part of a team and to work
Strong financial skills and business acumen.
Knowledgeable on conducting market analysis and planning.
Strong understanding of supplies products and thermal printing
application and technical information. Knowledge of RFID
Excellent oral, written and presentation skills.
Ability to manage complexity and uncertainty while exhibiting
courage and vision.
Initiative taker who is adaptable to fast-developing situations and
Innovative multidisciplinarian who works well with many different
Detail-oriented with excellent time and project management
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
sexual orientation, gender identity, disability, protected veteran
status or other protected status. EEOE/M/F/Vet/Disabled. All your
information will be kept confidential according to EEO
Keywords: Avery Dennison, Dayton , Product Manager - Supplies (hybrid/remote), Executive , Miamisburg, Ohio
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