Health and Wellness , is a Substance Abuse Treatment Center with
some of the areas most advanced clinicians. Our facility offers
treatment programs that have been developed to have a profoundly
positive impact on those trapped in the downward spiral of
Currently seeking a Director of Marketing and Business
Development with previous experience in relevant healthcare
fields to lead marketing efforts for our new Substance Use Disorder
facility opening in 2020.
The Marketing Director is responsible for connecting with local
community based and professional organizations.
Job duties & responsibilities
Develops the hospital’s comprehensive business development plan,
in conjunction with the Executive Director and senior hospital
Hires, trains, and assesses the ongoing effectiveness of
business development personnel; develops accountability processes
to measure their business development activity.
Develops referral source target categories and strategies for
prioritizing efforts to reach referral sources; utilize 360 and
other methods to obtain feedback on referral source
Identifies appropriate metrics; creates reports which analyze
and communicate effectiveness of efforts.
Takes an active role in identifying the geographic scope of the
market and need for specific programming in the hospital area;
monitors market competition.
Develops annual budget and process for measuring effectiveness
of marketing expenditures.
Develops and implements community workshops and seminars, as
Collaborates closely with Care Coordination Department on data
collection, referral source tracking and follow up, call quality
and assessment outcomes.
Ensures marketing materials and collaterals are effective in
delivering message and meet quality standards.
Strong parent company with close to 100 facilities
Qualifications & Experience requirements
Must have a Bachelors in Business with a concentration in
Marketing or a Bachelors in Business with 2 (two) years’ experience
in healthcare-related sales and market development.
Experience with development of marketing materials specific to
healthcare services is desired.
Must have at least 3 (three) years of experience with drug and
alcohol marketing, 12 step programs, business development and
Experience with mental health, substance abuse and hospital
marketing is preferred.