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Marketing Manager

Company: Brock's Performance
Location: Dayton, OH
Posted on: May 4, 2021

Job Description:

Marketing Manager:

Analyze and evaluate sales reports, using them to develop reasonable

annual and quarterly sales forecasts to the management team; build and manage cross-functional

relationships with original equipment manufacturer (OEM) brands to achieve drive new projects

for retail sales, promotions, trade shows and international events; understand marketing display hardware products, from design to manufacturing, planning and implementing projects within a

motor/dealer network; keep abreast of online sales and marketing trends and lead discussions

with the marketing team in order to develop new strategies; utilize web and digital analytical

tools to optimize the target audience experience; generate and convert leads; and shape the

company's digital marketing strategies that drive traffic to stores and digital properties including

external marketplaces and global e-commerce website and integrations; evaluate advertising and

propose effective trade promotion programs; develop field sales action plans; discover

promotional opportunities by ascertaining consumer requirements, identifying market trends,

determining system improvements and implementing changes, if needed; ensure product

marketability and profitability by establishing pricing strategies and monitoring costs versus

results; manage and drive optimization of our based b2b (business to business) and b2c (business

to consumer) demand generation/marketing programs and implementation; support SEO

strategies by understanding keyword priorities and how they integrate into content marketing

plans; hold responsibility over the company's brand management and corporate identity; monitor

and evaluate social media results on a weekly basis with the marketing team, in coordination

with company goals and benchmarks; foster innovation in team, products and processes to meet

the current and future needs of the marketplace; responsible for the successful launch of products

and financial performance of the company's product portfolio in the retail motorcycle and auto

parts industry; develop and maintain campaign performance reports, tracking and program

analysis; assist in the evaluation of new functionality and e-commerce tools for their feasibility

and impact to the business; lead the development and execution of customer communication

channels that are aligned with overall merchandising strategy and continually working to

improve performance metrics and deepen customer relationships; support a strategic customer

contact strategy that is designed to enhance customer lifetime value and foster customer

retention; leverage data, plan, execute, and optimize digital marketing campaigns to increase

ROI and stay within budget; conduct research and seek out more effective processes to

continuously improve existing marketing campaigns and programs; forecast annual sales goals to

increase revenue, make plans for the company to meet the goals and amending plans and goals

when company is not performing to expectations; examine and review marketing technology

solutions to identify tools that will improve our demand, brand awareness and ROI (return on

investment); implement consultative marketing strategies by gaining a deep understanding of

each OEM manufacturer's campaign strategy, message, and goals, and determining where we can

achieve maximum impact; monitor market/industry developments for changing paradigms,

emerging trends and their impact on our products, market share and competitive positions with

respect to the motorcycle and carbon fiber composite industry; develop a marketing plan for the

company's products for the marketing team to implement, including key activities and budgets;

communicate with company management on project development, team performance, marketing

plan timelines, and impacts on sales results.

Requirements: High school diploma. 42 months of experience in the position offered or in sales or marketing of motorcycle OEM parts and supplies. There will be extensive travel from CVG or CMH within the US and international

travel 3-4 times/year to attend trade shows and visit manufacturers. Job requires 40 hours per week. Job is located in Beavercreek, OH. Salary is ,500 per year. Please send resume to: Brody Davidson, Development Manager at Brock Davidson Enterprises, Inc., 4064 E Patterson Rd., Beavercreek, OH 45430, or e-mail to brodyd@Brocksperformance.Com

Keywords: Brock's Performance, Dayton , Marketing Manager, Other , Dayton, OH, Ohio

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