Digital Marketing Specialist

Company: Vandor Corporation
Location: Richmond
Posted on: January 25, 2023

Job Description:

Description:
Are you a seasoned Digital Marketing Specialist looking to make a change? Are you looking for a great, locally owned business with a strong history, a high-functioning team, and steady growth? Are you looking for a long-term career with opportunities for personal development and professional advancement? Join our team as Vandor's Digital Marketing Specialist!

At Vandor, we are committed to ensuring all team members are part of a culture that is all about YOU. Vandor offers competitive pay and provides a fast-paced, low-stress, friendly environment where you will have the opportunity to make a difference, day in and day out.

JOB SUMMARY:
The Digital Marketing Specialist works in a team environment to design, develop, and implement digital marketing content. This role will facilitate development strategies on behalf of Vandor by contributing to and leading marketing initiatives. This role is responsible for ensuring that products and services are successfully marketed and can be supported by Sales and Customer Service. This role will work cross-functionally with Management, Product Design, Engineering, Purchasing, Accounting, Finance and Pricing, and Production within the organization. This role supports sales growth and enhances the customer experience by developing content primarily in the form of social media campaigns, creation and execution of SEO strategies, email communications and print materials. This role is focused heavily on marketing of paper and wood products. This position reports directly to the Director of Research & Development and Marketing and is based in Richmond, Indiana.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Contributes to ensure positive customer experiences.
Creates and executes digital marketing campaigns.
Researches advertising trends.
Researches competitor pricing and products.
Maintains and updates CRM data.
Improves website user experience to help achieve sales goals.
Manages timelines for campaign implementation.
Coordinates with marketing and product design team.
Assists in creation of print marketing materials such as industry publications and catalogs.
Responsible for SEO and Google Analytics monitoring, reporting, and measuring.
Understands and manages non-disclosure agreements.
Participates in product evaluation and market opportunities.
Actively participates in weekly production and marketing meetings.
Complies with safety regulations and maintains clean and orderly work areas.
Performs all other duties as assigned.

Requirements:

QUALIFICATIONS:
Must be a team player, able to work successfully with interdependent teams.
Must be able to multi-task in fast paced environment.
Must be able to motivate others to achieve and maintain excellence.
Must be a self-motivated, self-starter who sets goals and objectives and develops realistic action plans to ensure achievement.
Must possess the analytical and problem-solving skills necessary to perform the job effectively.
Must have above average computer skills.
Must have attention to detail and accuracy including product nomenclature, descriptions, units of measure and other details used in marketing content in order to ensure consistency and preservation of the integrity of the data.
Ability to retain and recall information, including product knowledge, in order to work efficiently.
Must possess exceptional planning and organizational skills including the prioritization and planning of work activities in order to use time efficiently and plan for additional resources when needed.
Must have the ability to perform mathematic equations quickly and accurately.
Maintains excellent attendance and punctuality including the start of the day, meetings and appointments and also ensuring work responsibilities are covered when absent.
Must be dependable including, but not limited to following instructions, responding to management direction, taking responsibility for own actions, keeping commitments, committing to completing work in a timely manner to reach goals, completing tasks on time, and notifying appropriate person if an alternate plan is deemed necessary.
SUPERVISORY RESPONSIBILITIES: This position has no supervisory responsibilities.

EDUCATION and/or EXPERIENCE:
The ideal candidate will have a high school diploma with additional relevant formal education, certification, or equivalent experience is required. Experience with (or the ability to quickly learn and utilize) the Adobe Creative Suite or similar creative software, Microsoft Word, Microsoft Excel, CRM, and an ERP system is preferred.

RELOCATION and TRAVEL:
Relocation is negotiable. Occasional travel to industry trade shows and educational seminars are a possibility.

BENEFITS (FOR FULL-TIME TEAM MEMBERS):
Vandor is proud to offer the following benefits: incentive compensation; medical, dental and vision insurance with low premiums; the option to utilize a Health Savings Account with annual employer contributions. Vandor also offers paid vacation, long-term disability, company-paid life insurance, and optional supplemental life insurance. Once an employee meets the eligibility requirements, we offer a 401K with a company match up to $3,000 annually. We observe 10 paid holidays, including your birthday.

DESCRIPTION OF VANDOR:
We just celebrated our 50th year anniversary! Vandor has been in business since 1972 and currently has over 200 employees, primarily located in three manufacturing and warehousing facilities in Richmond, Indiana along with distribution centers in several states. Vandor is a $50 million plus, privately held manufacturer, headquartered in Richmond, Indiana and comprising two main business lines: plastic components and assemblies, and funeral products. The Plastics Division produces injection-molded parts and assemblies for the wire and cable, automotive and other industries. The funeral products division serves North American casket manufacturers and distributors and sells direct to funeral homes. The company has enjoyed steady growth and offers employees competitive salaries, benefits and, importantly, great development opportunities. Nearby metropolitan centers include Cincinnati, Ohio, Indianapolis, Indiana and Dayton, Ohio. Lifestyle opportunities span the full range from the quiet and very affordable rural and small-town intimacy and comfort to the energy of nearby metropolitan areas within a reasonable commuting distance. To learn more about Vandor, please visit www.vandorcorp.comor contact us for more information. We would love to speak with you about joining our team!

Note: Because Vandor values its privacy, candidates for this new position may learn more about Vandor after signing a nondisclosure agreement.

Vandor is an Equal Opportunity Employer.

PM21

PI201437409

Keywords: Vandor Corporation, Dayton , Digital Marketing Specialist, Other , Richmond, Ohio