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Campaign Mgr IV- Agency

Company: DexYP
Location: Dayton
Posted on: May 20, 2019

Job Description:

Requisition Number 19-0036 Post Date 3/19/2019 Title Campaign Mgr IV- Agency City Dayton State OH Job Group Digital Operations DescriptionInterested in working for a high performing company with great benefits and culture? We are seeking an experienced SEM - PPC Analyst to serve as the primary campaign manager for high-touch national and regional Pay-Per-Click clients. This position requires a commitment to delivering high levels of performance in competitive markets utilizing channels such as Google AdWords and Bing Ads. Applicant must possess a deep understanding of PPC campaign creation, ongoing management and optimization, and reporting using a variety of software. Responsibilities include: * Proposal development for new and renewal programs * Engagement with fulfillment and other parties during campaign set-up * Content development for text ads, display ads, and associated landing pages * Develop and implement optimum PPC budgeting and bidding strategies * Construction of keyword lists by industry verticals in accordance with advertiser focus * Measure and analyze campaign performance against advertiser objectives and KPIs * Proactively optimize campaigns to maximize performance * Trouble-shoot performance issues and problem solve * Drive continued innovation and best practice implementation, regularly sharing knowledge with teammates * Examine search query behaviors for competitive insight, industry specific trends, and optimization tactics * Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization * Work with all roles in the company - product development, fulfillment, sales, marketing, creative, finance, etc.

  • Lead client reviews and presentationsOther Skills/Abilities Desired:
  • Experience in working with large, corporate, and national accounts
  • Google AdWords Certification
  • Dedication to self-development in the areas of marketing, web development, analytics, and marketing strategy
  • Proficiency in Google Analytics and Google Tag Manager Requirements Job Requirements:
    • Minimum of 2 years working directly in Google AdWords and/or Bing Ads platforms
    • 2+ years of experience working with bid management tools such as Acquisio or Kenshoo
    • Demonstrate an in-depth understanding of Pay-Per-Click mechanics, analysis, and reporting
    • Proficiency in Microsoft Excel with the ability to compile and sort data via use of pivot tables, vlookups, hlookups, macros, and conditional formatting.
    • Ability to work in a fast-paced environment and meet deadlines
    • Strong organizational skills and ability to manage multiple clients/projects
    • Independent Worker, Self-Starter

Keywords: DexYP, Dayton , Campaign Mgr IV- Agency, Other , Dayton, Ohio

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